Decades of hype turned protein into a superfood – and spawned a multibillion-dollar industry
Hannah Cutting-Jones, University of Oregon
Do you ever blend up a protein smoothie for breakfast, or grab a protein bar following an afternoon workout? If so, you are likely among the millions of people in search of more protein-rich diets.
Protein-enriched products are ubiquitous, and these days it seems protein can be infused into anything – even water. But the problem, as Kristi Wempen, a nutritionist at Mayo Clinic, points out, is that “contrary to all the hype that everyone needs more protein, most Americans get twice as much as they need.”















